Synopsis

Reed Business was looking for sales representatives. And one thing is certain: Sales professionals want to score. We came up with the idea for an institute that specializes in researching people's names. The institute recently discovered an online method of investigating the impact an individual's name can have on his or her success in life. Through "official" radio commercials and advertorials, the Scientific Onomastic Institute Rigtenstein calls upon individuals to take part in an online study that will determine the success factor in their names within minutes.

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Marketing

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